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WOODCRAFT GAMES


PACKAGING, IDENTITY

Woodcraft Games is a brand that aims to introduce traditional Eastern board games to a Western audience. Woodcraft's first product is a collection that includes 4 games originating from China: Jungle, Five in a Row, Chinese Chess, and 16 Rebels.

The main objective of this piece is to minimize materials while maximizing usability. The game pieces are all double sided, meaning each piece can be used for more than one game, while smaller tubes installed inside the main package cleanly organize all components and allow for quick set-up times. Furthermore, each component of this game is bilingual—continuing to bridge the gap between the East and the West.

All design elements, from the logo to the package are inspired by the graphics traditionally appearing in Eastern board games, including grids, crosshairs, the colour schemes and the shape of the pieces.

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