PIPPA LATEX APPAREL
Pippa Latex Apparel is an independently owned latex fashion brand based in Toronto. In association with Derooted Creative Agency, stationary and website flats were developed in anticipation of Pippa's newest collection: Hypoxia. Playing off of the mountaineering and altitude-inspired themes exemplified in the collection, the web layouts were designed to feature parallax-scrolling. Parallax navigation allows for layouts that place the products front and centre, curating the imagery in a way that is both intuitive and true to the adventurous spirit of the collection.