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FILM 4 FRIGHTFEST


SYSTEM DESIGN

Film 4 FrightFest is an annual horror film festival held at the Empire Cinema in London. The objective is to provide the UK with a horror fantasy festival where fans from all around the world will join together to celebrate its unique atmosphere.

Horror imagery is usually far from subtle; blood, knives, and grungy typography instantly come to mind. The main challenge for this piece was to create a festival system that communicates the fear of horror, but does so in a not-so-blunt fashion, appealing to a wider audience. To do this, the designs revolve around a menacing crow, a symbol inspired by the 1963 horror classic: The Birds by Alfred Hitchcock.

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