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CHIKFOLD GUM


PACKAGING, IDENTITY

Chikfold is a brand of biodegradable chewing gum that is designed with sustainability in mind. Each package contains 12 pieces of chicle gum that will decompose naturally, leaving zero waste behind. Furthermore, the package is constructed with thick recycled paper, and invites the user to reuse it as a study wallet. The package is bilingual, targeting the Japanese as well as the West, since chicle is still the primary base used in most gum within Japan. No glue has been used to create this package.

To communicate the wallet aesthetic, fake seams and a fabric texture have been printed onto the design. The pieces of gum are also individually wrapped in a thin wax paper that imitates the Canadian 20 dollar bill and the Japanese 2000 yen bill.

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