Rhinoceros beetles are one of the strongest animals in the world, capable of lifting up to 850 times their own weight. Taking after these tiny titans, Beetle, a new mobile operating system, strives to bring users an experience that is both powerful and accessible. With Beetle, mobile devices become tools that facilitate the daily lives of its users, while creating memorable experiences uniquely tailored to each of them.
This piece merges two contrasting themes: technology and nature. All components of the identity combine minimalist geometric elements with vibrant photography. These photos are the habitats of the most exotic beetles, and offer a glimpse of the adventures that Beetle intends to deliver.